Art Deco Fashion Journal STYL, "Foal Jacket with Fox," 1922
For collectors of original fashion illustrations, ART FLAGEY presents this print as part of a series of lithographs from the Berlin fashion journal STYL, published in 1922.
The illustration is entirely in the Art Deco style and depicts the design of a "Foal Jacket with Fox" from the "Specialist Fur House Adolf Doll A.G., Berlin." Clean lines, elegant silhouettes, and a minimalist, decorative design language reflect the aesthetics of the early 1920s.
The illustration is by Gert Gagelmann, an artist known for his stylized and fashion-conscious designs.
Art Historical Context:
The Berlin fashion journal STYL, subtitled "Pages for Fashion and the Pleasant Things in Life", was among the most sophisticated publications of the Weimar Republic. Aimed at a culturally and fashion-conscious audience, STYL combined avant-garde fashion illustration with sophisticated typography and graphic design.
Characteristic of STYL is the fusion of artistic ambition and commercial fashion presentation. The designs depicted are not merely fashion creations, but rather expressions of a new, modern lifestyle of the 1920s.
In the context of Art Deco, the prints reflect the transition from opulent pre-war aesthetics to a clearer, geometrically defined design language. Fashion is understood here as part of a comprehensive design culture—closely linked to architecture, graphic design, and applied arts.
